Monday, September 22, 2008

The Value of Public Relations (12)

THE (12) VALUE OF PUBLIC RELATIONS (PR)

1 PR can open and maintain dialogue between an organization and its publics.
2 PR can encourage mutual adjustment between an organization and its society.
3 PR can focus on the greater good of society, not just the narrow interests of an organization.
4 PR has the opportunity to improve cooperation between an organization and its publics.
5 PR provides useful information.
6 PR can raise issues and concerns, reminding management of ethical responsibilities.
7 PR has the opportunity to improve cooperation between an organization and its publics.
8 PR provides useful information.
9 PR can raise issues and concerns, reminding management of ethical responsibilities.
10 PR helps management formulate and advocate objectives.
11 PR can be a problem solver.
12 PR can uphold socially responsible behavior.