Skills of Public Relations must have - RWCPO

Skills of PR Practitioners
(5) ResearchWritingCommunicationProductionOrganisation (RWCPO)

1 Research skills - gather facts, conduct interview, literature review, content analysis, opinion research, evaluate

2 Writing and editing skills – press releases, reports, speeches, feature articles and etc

3 Communication skills – arranging speeches for the CEO, and coaching

4 Production skills – design and do lay-out of copy, artwork and photographs brochures, annual reports and etc

5 Organisation skills – organising and managing events (conferencs, open houses, launchings, and etc)

(Memorise these)